By Anthony Tang
The rise of Panda and Penguin has greatly changed the SEO environment. These updates, without a doubt, continue to shove the burgeoning population of optimisers and marketers into a more difficult rankings game. Today's SEO context simply is no longer as simple as before. One proof to this is the abrupt shift to complex keyword research techniques. Previous methods of churning so-so keywords and diffusing exact-match anchor link texts to every web page no longer stimulate stellar results.
Today, the usage of identical keywords is already prohibited. In the past, the use of identical keywords was part of the norm. Today, it is not advisable. The improvements and changes brought by Google Penguin clearly bar the employment of low quality anchor texts and keyword phrases in onsite optimisation. Avoid these elements if you want to retain your website rankings.
Therefore, it's ultimately crucial for you to think of ways to renew your keyword strategy. Here are some steps to get positive ranking results for niche keywords:
Conduct an in depth keyword research. If you are from a particular niche, you should identify industry-specific keywords. Google's Keyword Tool can be of great help to any keyword researcher. If possible, ignore loosely related words and target only relevant keywords that make sense. Limit your list to 30 keywords.
Audit your online. Determine your current rankings. If you can locate areas that need improvement, strengthen the visibility of these web pages. Differentiate low ranking pages from high ranking pages. See if you can use the keyword formula of high ranking pages on lower ranking ones.
Match keywords to web pages. Create keyword clusters for every web page. Keyword groups must contain a set of distinct and relevant terms. Once clusters are formulated, you have to choose a primary keyword that will lead all other keywords in terms of search volume.
Today, the usage of identical keywords is already prohibited. In the past, the use of identical keywords was part of the norm. Today, it is not advisable. The improvements and changes brought by Google Penguin clearly bar the employment of low quality anchor texts and keyword phrases in onsite optimisation. Avoid these elements if you want to retain your website rankings.
Therefore, it's ultimately crucial for you to think of ways to renew your keyword strategy. Here are some steps to get positive ranking results for niche keywords:
Conduct an in depth keyword research. If you are from a particular niche, you should identify industry-specific keywords. Google's Keyword Tool can be of great help to any keyword researcher. If possible, ignore loosely related words and target only relevant keywords that make sense. Limit your list to 30 keywords.
Audit your online. Determine your current rankings. If you can locate areas that need improvement, strengthen the visibility of these web pages. Differentiate low ranking pages from high ranking pages. See if you can use the keyword formula of high ranking pages on lower ranking ones.
Match keywords to web pages. Create keyword clusters for every web page. Keyword groups must contain a set of distinct and relevant terms. Once clusters are formulated, you have to choose a primary keyword that will lead all other keywords in terms of search volume.
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