By Abby Schildt
SEO and Your Online Presence
Managing your online presence is about a lot more than just search engine optimization. You must also pay attention to and manage your online reputation, or, what the rest of the Internet is saying about you. While it's easy to control what goes up on your site, it is almost impossible to control what others say about you on theirs. It can take a lot of time to comb the Internet for references to you and your company and keep abreast of your online reputation.
Both SEO and ORM involve careful social media management and marketing. People spend a lot of time sharing information via social media. That can work in your favor, in the case of things you've done going viral and driving a lot of traffic to your site. When all of that attention is focused on some negative aspect of your site, however, it can really harm your company. There are also cases in which people who don't know how social media works end up posting things publicly that they intended to keep private. These mistakes get compounded when the attempt to repair the damage is equally inept.
These complex new media are all interconnected and can greatly influence each other, for good or ill. This is why people often hire professionals to handle some or all of their online presence. You can have each aspect of your online presence managed and handled by a separate company, but this can cause problems with communication. This can lead to inefficiency and wasted efforts if your different companies are not communicating and working with each other. If you intend to manage most of the work yourself, hiring someone who only does the one thing you aren't doing is fine, but if you intend to outsource all of it, look for a single company instead of multiple companies to do the work. When one company handles all of this work, it reduces redundancy and ensures a more cohesive messaging campaign.
There are a lot of aspects involved in building and maintaining an online presence, whether you're dealing with a site for an individual, a small local business, or a major international corporation. Three things that all website owners should know about and understand are search engine optimization, online reputation management, and social media management. These three things are the basis for your online presence and are integral to online success.
Good websites need a steady flow of traffic from new and repeat visitors and that is where search engine optimization comes in. There are a lot of distinct parts involved in good SEO. This includes creating relevant, keyword-driven content, building links to and from reputable sites, and even the code of your site itself. SEO also often involves paid advertising like pay per click (PPC) ads.
Managing your online presence is about a lot more than just search engine optimization. You must also pay attention to and manage your online reputation, or, what the rest of the Internet is saying about you. While it's easy to control what goes up on your site, it is almost impossible to control what others say about you on theirs. It can take a lot of time to comb the Internet for references to you and your company and keep abreast of your online reputation.
Both SEO and ORM involve careful social media management and marketing. People spend a lot of time sharing information via social media. That can work in your favor, in the case of things you've done going viral and driving a lot of traffic to your site. When all of that attention is focused on some negative aspect of your site, however, it can really harm your company. There are also cases in which people who don't know how social media works end up posting things publicly that they intended to keep private. These mistakes get compounded when the attempt to repair the damage is equally inept.
These complex new media are all interconnected and can greatly influence each other, for good or ill. This is why people often hire professionals to handle some or all of their online presence. You can have each aspect of your online presence managed and handled by a separate company, but this can cause problems with communication. This can lead to inefficiency and wasted efforts if your different companies are not communicating and working with each other. If you intend to manage most of the work yourself, hiring someone who only does the one thing you aren't doing is fine, but if you intend to outsource all of it, look for a single company instead of multiple companies to do the work. When one company handles all of this work, it reduces redundancy and ensures a more cohesive messaging campaign.
There are a lot of aspects involved in building and maintaining an online presence, whether you're dealing with a site for an individual, a small local business, or a major international corporation. Three things that all website owners should know about and understand are search engine optimization, online reputation management, and social media management. These three things are the basis for your online presence and are integral to online success.
Good websites need a steady flow of traffic from new and repeat visitors and that is where search engine optimization comes in. There are a lot of distinct parts involved in good SEO. This includes creating relevant, keyword-driven content, building links to and from reputable sites, and even the code of your site itself. SEO also often involves paid advertising like pay per click (PPC) ads.
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