By Camila Wagner
Persistent algorithm improvements over the past few years carefully mirror what Google is all about. The leading search engine giant's philosophy is summarised by this phrase: revolutionise what works and throw away what doesn't. This simple, stern approach to business is perhaps one of the great reasons behind the company's expansion throughout the years.
Do these relentless alterations and innovations affect everyone from the online market? Of course! But the massive overhaul really impacts the huge of population of optimisers and marketers who struggle to keep up with Google's sudden gush of changes.
Interestingly, after concocting a major online brouhaha with its introduction of Panda in February of 2011, the Google Empire yet again presented a few formidable features that ultimately raise the bar with SEO. Coping with Google's fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about getting to know what's new and what's not. The ideal approach is to explore current SEO trends and incorporate these elements when you create an effective marketing strategy that suffices the basic SEO requirements.
Listed below are the most essential SEO topics you should know before you conquer the scene this 2012.
Retargeting Your Clients Google's Display Network comes up with another ad innovation in the form of Google Retargeting. With Google Retargeting, there's so much more you can do with your online ads. Instead of just buying ads to attract your target market, you can pursue your potential customers and previous customers wherever, whenever you want. Imagine having the ability to display certain ads to this specific audience. Amazing right? Retargeting your customers simply mean recall, brand awareness and of course, increased sales for your company.
Social Plus Search Google has now refurbished the SEO scene with its Search, Plus Your World feature. Previously accused of spiking up interest for its own social networking platform Google+, Google accentuates social media relevance by incorporating social signals into public web viewing. The Search Plus Your World feature is expected to highlight the role of personalised results and social media for today's businesses.
Do these relentless alterations and innovations affect everyone from the online market? Of course! But the massive overhaul really impacts the huge of population of optimisers and marketers who struggle to keep up with Google's sudden gush of changes.
Interestingly, after concocting a major online brouhaha with its introduction of Panda in February of 2011, the Google Empire yet again presented a few formidable features that ultimately raise the bar with SEO. Coping with Google's fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about getting to know what's new and what's not. The ideal approach is to explore current SEO trends and incorporate these elements when you create an effective marketing strategy that suffices the basic SEO requirements.
Listed below are the most essential SEO topics you should know before you conquer the scene this 2012.
Retargeting Your Clients Google's Display Network comes up with another ad innovation in the form of Google Retargeting. With Google Retargeting, there's so much more you can do with your online ads. Instead of just buying ads to attract your target market, you can pursue your potential customers and previous customers wherever, whenever you want. Imagine having the ability to display certain ads to this specific audience. Amazing right? Retargeting your customers simply mean recall, brand awareness and of course, increased sales for your company.
Social Plus Search Google has now refurbished the SEO scene with its Search, Plus Your World feature. Previously accused of spiking up interest for its own social networking platform Google+, Google accentuates social media relevance by incorporating social signals into public web viewing. The Search Plus Your World feature is expected to highlight the role of personalised results and social media for today's businesses.
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