ForeverGreen With A New Strategy

Posted by Download On Sabtu, 22 September 2012 0 komentar
By Casandra Newton


ForeverGreen is a company that has a competitive market edge because of the cutting edge types of products the company offers to its customers. The company specializes in health products and specifically, nutritious health supplements derived primarily from marine phytoplankton. This company is the only of its kind to have exclusive rights in using the marine substances for healthcare products.

The organization offers products that help in areas such as immune, cardio, beauty and skin care, weight management, natural energy and other general health conditions. These products represent normal product lines that are also provided by other companies. The competitive edge of this company arises from the addition of marine substances which are said to contain more than 200 different sea vegetables holding the largest content of world oxygen.

Criticisms about the operations of this company are not attributed to a company as itself but rather the type of network marketing that it employs. Failure to use appropriate business models have led to many network marketers losing on their businesses. Network marketing that is not built on strong business model will be unstable and may collapse anytime.

In an effort to find out the reason for poor performance of the company sales people, we must deviate from the product side of its value chain. It is hence necessary that we highlight on the type of marketing model that the company employs. Failure by the company sales force to incorporate network marketing has led to poor results from its distributors.

This is the same type of strategy that organization under consideration has employed in reaching out to its customers. If an organization expects to appeal to its market and drive its sales through the roof, then there must be a change of strategy. This will involve shifting marketing strategy from traditional to dynamic marketing.

For an organization to be effective in its marketing quest there is a need to focus more on target marketing as opposed to mass marketing. When using target marketing, a specific group of people that are interested in the product on offer is selected and marketing attention focused on them. This technique does not depend on the location of potential customers as they could be reached from whenever they are.

For a company to achieve success in its network marketing efforts, it is necessary to implement target marketing strategy rather than focusing on mass marketing. Target marketing involves selecting a unique group of individuals in the market that are interested in your products, and then focusing product awareness campaign on that segment. This technique does not limit efforts made by the marketer to a specific location or in a specified period of time.

Target marketing will allow a person to utilize the internet to search for other potential markets on a global scale. This is a technique that has been proved to work by other companies who have utilized it and have recorded huge sales. If the organization uses this strategy, then ForeverGreen business will register success.




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