By Gustavo Lamy
There have been many IM businesses who have tried and failed at mobile marketing, but remember the same thing happens with any method. Any person can make mistakes that will ultimately cost them.
Once you set up your first campaign, pay attention to the details otherwise you will not be so effective. Get familiar with cross-platform advertising because that is how you utilize leverage. Remember that with marketing you want people with money and those would be the more expensive cell phones. Failing to get that part right will cost you a lot in potential revenue and leads. Once you see how easy it is, then there will be no looking back.
You may not like it, but you have to accept the reality of where the clear trend is going which means you have to get on the train or miss it. Even though there are many IM people who are making money at it, the market is so huge that it is virtually untapped. With mobile, you will be able to tap into one place where your market is sure to be. Oddly enough, how you perform your linking activities will play a role in your results. What you want to do is be sure you are linking to your most powerful pages. Social media presence is important and you can send people to your social media pages or URLs which is something that perhaps marketers do not use enough. What you want to do is get the biggest exposure possible. Yes, writing successful short copy is a skill, and you may simply need to learn how to do it.
It is easy for websites to be mobile, and Internet websites are slowly catching on to this process. It is not too hard to make mobile friendly websites and blogs. You can also make your squeeze pages in the same way. There are not that many marketers that are actually doing this. Since mobile marketing has only recently hit the market, it is quite young, and something that is continuing to grow. Being mobile ready is something that you should be prepared for since, at some point, it will become an industry standard. You have to be ready for this when it happens, especially since it is so proactive right now.
Mobile marketing has not totally caught on, but that is fine because it will and you need to be doing it. There is no reason for you to wait and see if your IM buddies get involved. You want to get in on something big before it becomes big, so here's your chance. Once you know the ropes, then you will quickly see all the hidden opportunities.
Once you set up your first campaign, pay attention to the details otherwise you will not be so effective. Get familiar with cross-platform advertising because that is how you utilize leverage. Remember that with marketing you want people with money and those would be the more expensive cell phones. Failing to get that part right will cost you a lot in potential revenue and leads. Once you see how easy it is, then there will be no looking back.
You may not like it, but you have to accept the reality of where the clear trend is going which means you have to get on the train or miss it. Even though there are many IM people who are making money at it, the market is so huge that it is virtually untapped. With mobile, you will be able to tap into one place where your market is sure to be. Oddly enough, how you perform your linking activities will play a role in your results. What you want to do is be sure you are linking to your most powerful pages. Social media presence is important and you can send people to your social media pages or URLs which is something that perhaps marketers do not use enough. What you want to do is get the biggest exposure possible. Yes, writing successful short copy is a skill, and you may simply need to learn how to do it.
It is easy for websites to be mobile, and Internet websites are slowly catching on to this process. It is not too hard to make mobile friendly websites and blogs. You can also make your squeeze pages in the same way. There are not that many marketers that are actually doing this. Since mobile marketing has only recently hit the market, it is quite young, and something that is continuing to grow. Being mobile ready is something that you should be prepared for since, at some point, it will become an industry standard. You have to be ready for this when it happens, especially since it is so proactive right now.
Mobile marketing has not totally caught on, but that is fine because it will and you need to be doing it. There is no reason for you to wait and see if your IM buddies get involved. You want to get in on something big before it becomes big, so here's your chance. Once you know the ropes, then you will quickly see all the hidden opportunities.
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